M / 36 / Manchester
Shaping purpose at the intersection of outdoor culture and digital storytelling. Experienced in defining and evolving brand identity, leading multidisciplinary creative teams, and delivering distinctive work across campaigns, e-commerce, and social ecosystems.
Skilled in building high-performing teams, establishing scalable creative systems, and translating strategy into emotionally resonant, commercially effective storytelling. Passionate about crafting work that connects people to product, community, and the natural world.
Experience
- Creative Lead - Ellis Brigham
- Creative Lead - The Snowboard Asylum
- Creative Producer - Ellis Brigham
Accolades
- Awwards Site Of The Day
- CSS Design Award (Ellis Brigham)
- CSS Design Award (The Snowboard Asylum)
- Storyblok Content Excellence Award
- Orpetron Site Of The Week
- National Outdoor Retailer Of The Year 2026
- National Outdoor Retailer Of The Year 2025
- National Outdoor Retailer Of The Year 2024
Education
- University of the Arts London, Central Saint Martins.
- Strategic Brand Identity & Experience
- Creative Direction
Skills
Creative & strategic
- Creative Direction
- Strategic Brand Identity & Experience
- Art Direction & Visual Storytelling
- Brand Development & Positioning
- Digital Content Strategy
- Campaign Concepting & Execution
Leadership & workflow
- Team Mentoring & Creative Leadership
- Asset Management & Workflow Optimisation
- Cross-Functional Collaboration (Marketing, E- commerce, Brand)
- In-House Studio Development & Production Oversight
Technical tools
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Af ter Effects, Audition)
- AI Tools (Chat GPT, Perplexity Deep Research, Claude, Lovable)
- Figma
- Capture One
- Storyblok (CMS)
- Akeneo (PIM)
- Voyado (CRM)
- EMFAS
- Centra